About

Story Is
the Strategy

Most businesses are producing content and still not getting customers out of it. The gap is almost never effort — it's that nobody ever worked out what story they were telling.

The Founder

Ethan Dorny is a photographer, filmmaker, and entrepreneur with years of experience creating content for some of Utah's biggest brands and organizations. He combines creative storytelling with marketing strategy to help businesses build their brand and grow online.

Ethan Dorny with a camera on the shore of Jackson Lake, Teton range behind
Golden light raking across a forested ridge

The Difference

More Than
Marketing

Anyone can run ads. Anyone can post three times a week. What almost nobody does is figure out what makes a business genuinely different and then build every piece of content around it.

That's the work we care about — the kind that sets you apart from the competition instead of blending you into it, and keeps returning value long after the budget is spent.

How We Work

Three Steps

01

Find the Story

We learn how your business makes money, who actually buys, and what makes you the obvious choice. Content without that is decoration.

02

Produce the Work

Photo and video built around that story, at a standard that holds attention in a feed designed to scroll past you.

03

Measure the Revenue

Consistent publishing, then honest reporting on leads and closed business — and adjustments based on what the numbers actually say.

Placeholder: this process section is my draft, not from your Squarespace site. Send me your real process, client list or origin story and I'll swap it in.

Let's Tell Your Story

Tell us where your business is now and where you want it to go. We'll show you what a content operation built around your brand would look like — and what it would cost.

Book a Call

Or email ethan@treelinesocial.com · call (385) 985-8629 · Instagram